Hey there, my name is Marcus Edvalson. I like to use design and sharp thinking to solve complex problems and build products that make people’s lives better.

I live, and work, in Los Angeles, California, but serve the needs of companies and startups everywhere. I am a dedicated family man with an incredible wife and two clever young daughters. I’m also a wilderness backpacker, cyclist, and voracious consumer of audiobooks and obscure knowledge.

Side Projects

Low Orbit

A unified view of the International Space Station that utilizes a number of independent data feeds that help to connect us to that orbiting laboratory in the sky.

Anywhere Wild

A small outdoor apparel brand that features graphic tees and accessories made for backpackers, hikers, and outdoor enthusiasts.

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”- Hunter S. Thompson

Favorite Books

Books are such an important tool for human flourishing. They represent the passing on of knowledge from one person (or generation) to another. This is a list of my favorite books, organized by type, and are in no particular order.

World War Z: An Oral History of the Zombie War - Max Brooks
No Shortcuts to the Top: Climbing the World's 14 Highest Peaks - Ed Viesturs
Hitch 22: A Memoir - Christopher Hitchens
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future - Ashlee Vance
1984 - George Orwell
Personal Philosophy
Self-Reliance - Ralph Waldo Emerson
Zero to One: Notes on Startups, or How to Build the Future - Peter Thiel
The Road to Serfdom - F.A. Hayek
In the Heart of the Sea: The Tragedy of the Whaleship Essex - Nathaniel Philbrick
Rocket Men: The Epic Story of the First Men on the Moon - Craig Nelson
Desperate Passage: The Donner Party's Perilous Journey West - Ethan Rarick
Desert Solitaire - Edward Abbey
A Universe from Nothing: Why There Is Something Rather than Nothing - Lawrence Krauss
The Apprentice: My Life in the Kitchen - Jacques Pepin
Born Standing Up: A Comic’s Life - Steve Martin
True Crime
The Stranger Beside Me - Ann Rule
The Secret Race: Inside the Hidden World of the Tour de France - Tyler Hamilton
The Things They Carried - Tim O’Brien